- I wasn't really surprised by much in this reading. I was previously unfamiliar with the material, so it wasn't very possible for me to go in with preexisting expectations. I will say that it was nice to see the applicability of things like SWOT analysis and other such exercises that I already am familiar with, as I believe that these would be key components of any feasability study.
- I was confused by due diligence evaluation, tangible book value, price to earnings ratio, etc. All of these terms are new to me considering my unfamiliarity with the stock market.
- Two questions that I would ask the author:
- What is the most important component/statistic to evaluating the overall strength of a company, in your opinion?
- What is the best way to increase investors confidence in your business?
4. I really can't disagree with the author about anything in this section. I know very little as far as this topic is concerned.
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